Month: October 2018

What Does Automated Mean? A Beginner’s Guide to Marketing Automation

Marketing is essential for all businesses. But it’s hard for one marketing professional or even a team to handle every aspect required in a marketing campaign. This is where marketing automation comes in. Marketing automation may seem confusing. But sooner or later, it will be the standard in the marketing industry. Once you get your …

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How To Choose The Right SEO Strategist For Your Business

Blackhat techniques like keyword stuffing dominated the early days of SEO. It was a very Wild West approach with few restrictions and no obvious sheriff in sight. The world of SEO is in a much different place these days. Major search engine updates make most of the techniques non-starters. Websites which attempt them receive merciless punishment. The …

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5 Tried and True Standards for Successful PPC Campaign Management

Perfecting your PPC campaign strategy is the first step toward marketing growth. PPC, or pay-per-click, is a type of advertising that can help you attract a targeted audience to your website and your products. People that find your site through a PPC ad are more likely to purchase than the average person. But PPC advertising …

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