So, you’ve set up your website and now all you need to do is sit back and watch the magic happen, right? Wrong.
There are almost 2 billion websites in the world today, what are you going to do to make yours stand out?
The only way to make a blip on the radar of clients searching for your products and services is by marketing your website. Here’s how to get started.
1. Amp up Your On-Page SEO
Go through your website pages one at a time and make sure they are easily discoverable by search engines. Use metadata descriptions and title tags to describe each page.
Optimize your headings with appropriate keywords. Get rid of duplicate content and make sure all your content is up to date.
Check your keyword density on each page. While there is no ideal percentage for this, try to include your keyword in your opening paragraphs and one header at least.
2. Get Listed on Directories and Review Sites
Post your business on review sites and online directories with a link back to your site. Positive reviews can generate website traffic for your business.
3. Be Social and Use Hashtags
When you share content on social media, there’s a chance your followers will share it with their friends. This is free publicity and never a bad thing.
Adding hashtags to these posts can help potential clients to find your posts via social media search.
4. Leverage Landing Pages
When people click a call-to-action on your page, direct them to a landing page with more information. These extra details can encourage customers to take the ultimate step to convert and lure them away from the dreaded back-arrow.
5. Long-Tail Keywords Are Essential
Short keywords are most often used by internet searchers. This makes it harder to rank for these terms.
Long tail keywords are simply more detailed search inquiries like, “flying a kite” as opposed to “kite”.
6. Email Marketing for Outreach
If customers aren’t flocking to your website, reach out to them. Send them email newsletters with friendly reminders about your latest blog posts or exclusive offers.
By appealing to their curiosity, you can promote website traffic and increase sales.
7. Online Advertising
If you can afford it, pay-per-click advertising is one of the simplest ways to generate website traffic.
Look into paid search, social media advertising, and display ads to give your website an online advantage.
8. Blogging Is Best for Marketing Your Website
Fresh content will always be the number one way to convince search engines that your website is alive and kicking. Post regular blogs about things that interest your customers and promote these online and with email outreach.
Consistent blogging will slowly drive your website up the rankings for your targeted keywords.
Guest post on other websites and take part in industry forums. These activities can increase website traffic if you include links to your site.
9. Remember Internal Linking
Link to relevant pages on your site from blogs and other pages.
Not only does this restrict duplicate content but it also ties your website together and improves the user experience.
Patience Pays Off
Are you all fired up and ready to go to the top of the SERPS? Here are some more expert tips on marketing your website to keep you inspired.
Learning how to increase website traffic is only the start of watching your online presence grow. It takes work to see positive results.
Please reach out if you need any assistance.