Think you don’t need search engine optimization in order to succeed? Think again. Over one billion people use Google on a monthly basis.
As a result, the right SEO strategy can drive traffic to your website while encouraging customers and improving your sales funnel. Of course, setting up the right strategy isn’t always as easy as it sounds.
With billions of websites live and hundreds more launching every day, it can seem like getting attention for your business is hopeless.
But don’t give up! Contact a professional and get your business the attention it deserves.
Here are six signs it’s time to get in touch with an SEO expert and buy SEO services.
1. You’re Falling Behind The Competition
With advertising getting more and more personalized, it’s becoming increasingly difficult for companies without an SEO strategy to hit their mark among today’s customers.
In fact, experts believe that because of this, SEO will spending will accumulate to about $80 billion in just two years.
The simple truth is that your business can’t afford to let the competition pull ahead. And make no mistake, most small businesses deploy at least some form of SEO strategy.
What’s more, competition can be ruthless. Ignoring the benefits of search engine optimization leaves your business vulnerable.
You may discover that your direct competition is targeting your business or using your brand name as a keyword. At the end of the day, it’s up to you to stand up for your business, and using SEO strategies can help you even the playing field.
2. Digital Marketing Jargon Gives You a Headache
How often do you use alt text? And for that matter, how are your rich snippets performing?
If you find yourself confused by the ever-growing jargon surrounding digital marketing, you’re not alone. Making sense of SEO and its dozens of components can be a challenge, to say the least.
What’s more, it can take hours of research to gain even a rudimentary understanding of some of these terms and their effects on your marketing plan.
Buying SEO services ensures that you don’t have to worry about keeping up with a rapidly growing industry. Your business should take precedence, so let an expert worry about the technical details.
3. You Don’t Have Time To Keep Up With Constant SEO Changes
You should know that it isn’t just SEO terminology that keeps expanding. The very rules of SEO change on an almost constant basis.
In 2018 alone, Google has implemented over half a dozen changes to its algorithm. And make no mistake, every Google update moves the goal posts for your business and falling behind can prove to be a fatal marketing error.
If you can’t keep up with the differences between the YMYL (Your Money, Your Life) and the Medic updates, or the intricate crawl rate updates, hiring an expert can help you stay ahead of the curve.
Enlisting the assistance of an SEO pro ensures that your company is ready for the next big update — even before it hits.
4. Your Sales Funnel Isn’t Working
You’ve likely put a ton of time and effort into creating the best user experience possible for your website. So seeing droves of visitors leave your site after visiting the homepage can be frustrating, to say the least.
And since the ultimate goal is to convert visitors to customers, you might need to head back to square one and revamp your sales funnel.
This isn’t as simple as redesigning your website or changing some copy. No, reworking your sales funnel requires a complete shift in your marketing strategy.
You’ll need to rework your content strategy, your on-site optimization, your link-building strategies and more.
Partnering with an SEO expert can help you find the best way to optimize your site and turn visitors into customers once and for all.
5. Your Business is Missing From Google’s Front Page
Before you go any further, take a moment to search for your business on Google.
It’s okay, we’ll wait — this is important.
Did you find that your business wasn’t one of the top three results? If so, you have a major problem on your hands.
Search Engine Watch discovered that the top search result gets about 1/3 or more of all traffic for a given query. In fact, if your business isn’t within the top three results, you’re missing out on 61.5% of traffic.
Making it to Google’s front page isn’t enough. Your business needs to be front and center in order to receive traffic. The higher your website ranks, the likelier you are to attract customers.
6. Google Can’t Stand Your Website
Of course, there’s always a chance that you couldn’t find your business listed at all. That, as you might imagine, presents its own unique set of challenges.
If you’re struggling to locate your business on Google entirely, Google may have penalized your website. This is why keeping up with algorithmic updates is so important.
Even one small transgression has the potential to remove your site from the entire search engine.
To check your site’s status, log onto Google’s webmaster tools. Look for ‘Manual Actions’ under the ‘Search Traffic’ section and see if any penalties are listed.
The good news is that your website can overcome a penalty. That said, it’s going to take a ton of time and work, and some businesses never recover at all.
Partnering with an SEO expert can help get your business back on track, even if your site was de-indexed or your search rankings dropped.
Final Thoughts on Why Your Business Needs to Buy SEO Services
If you find yourself resonating with one or more of these signs, it’s time to get in touch with a marketing guru and buy SEO services.
With more customers relying on search engines each day, the sooner you reach out, the better.
If you’re looking to market your business, we’d love to help. Get in touch with us and we’ll help you come up with a plan that fits your budget.