No matter what kind of business you have, it’s crucial that you know how to market it in the digital age. Using the right digital marketing techniques will help you get new customers and conversions online.
Digital marketing techniques and strategies are changing rapidly, so it’s important that you stay on top of the latest trends.
Luckily, we’re here to help. Below we’ll tell you about the essential digital marketing trends you need to know about for 2019.
1. Growing Use of AI
One of the biggest digital marketing trends that will emerge in 2019 is the wider adoption of artificial intelligence to gain customers and market a business. AI is revolutionizing digital marketing and has already made a big impact on many industries. However, it’s only just getting started.
Businesses are starting to make use of AI to analyze customer trends, to improve the customer experience, and to better interact with customers online.
AI is being used in a variety of ways and also contributes to many of the other trends on this list, so it’s important that you learn everything you can about it. Make sure that you look for ways to integrate it into your marketing strategy in 2019.
2. Emphasis on Voice Search
Another big trend that will ramp up in 2019 is the use of voice search. With the rise of AI voice assistants such as Alexa and Siri, internet searchers are using their voices to search for content, directions, and other types of information.
Because of this, it’s important that your business learns to optimize your site and content to make sure it’s found by voice searchers. This is especially true for local businesses, as people who use voice search are often on the go and using their phones to find goods and services while in the moment.
3. More Personalization
While personalization has already become a common trend online for websites of all kinds, it isn’t going anywhere soon. Thanks to advances in AI and more complex algorithms, personalization is not only here to stay but is getting more advanced.
Collecting better customer data such as consumer behavior and purchase history can lead to a business creating more personalized content and giving better product recommendations. This personalization is essential for improving customer relationships and making more sales.
4. Customer Service Through Chatbots
Another way that AI is influencing digital marketing is through the creation and use of chatbots. Chatbots have proven to be a great way to offer customer service and support online and will likely only rise in popularity over the coming year.
A chatbot is an AI instant messaging bot that has the ability to chat with website visitors at any time of day in real-time. They’re able to respond to customer questions and can intelligently help customers find products that they’re looking for.
While a chatbot can be used on a business website, social media sites such as Facebook are also integrating chatbots into their platforms as well.
This technology isn’t going to go away any time soon and will be used even more in 2019. You may want to consider using a chatbot yourself if you want to improve the customer experience.
5. Programmatic Advertising
Also thanks to AI, programmatic advertising is also becoming more popular. It’s roving to be a great way for businesses to advertise online and get their message in front of the right people.
Programmatic advertising automates the ad buying process for businesses. It gives them an efficient way to target their ideal customer online.
Smart real-time bidding and auctions are just one way this plays out online. However, the uses and adoption of programmatic advertising will only grow in the coming years.
Programmatic advertising serves to help a business narrow down their audience with online ads and can go a long way towards increasing conversions while also lowering costs.
6. New Types of Video Marketing
Another trend that will continue to grow in 2019 is the use of video marketing to promote services and products.
Videos are one of the most popular types of content on the web. Businesses who use them wisely get more conversions and win customers over more easily than other businesses. Creating high-quality video content and refraining from being overly promotional can have a huge impact.
In 2019, new types of video advertising will emerge as well.
Live video will serve as a great way for businesses to communicate with customers on social media and on the web. 360-degree videos and virtual reality content are also rising in popularity and may bring some unique changes and opportunities to video marketing in 2019.
7. Influencer Marketing
Influencer marketing is also poised to grow even more in 2019 than in recent years.
Businesses are finally starting to understand the importance of working with influencers and are understanding the value of creating strategic partnerships. Youtube celebrities, Instagram influencers, bloggers, and other content creators online will team up with brands in bigger and better ways in 2019.
Thes kinds of strategic partnerships are growing as the need for trusted opinions and referrals also rise. Make sure to consider using influencer marketing yourself if you want your business to increase its brand awareness and gain more customers and conversions in the digital age.
Staying on Top of the Latest Digital Marketing Trends
While it can be tough to stay on top of all of the latest digital marketing trends, it’s essential to do if you want your business to succeed online. By making use of the latest digital marketing strategies and opportunities you’ll have the best chance at cutting through the noise and rising above your competition.
Need help perfecting your digital marketing strategy? Contact us today to learn more about what we can do for you.