Now that the average small business is spending around $75,000 a year on digital marketing, it’s vital to make the most of every dollar. The cost of SEO is usually minimal if you know how the most advanced techniques. Implementing SEO techniques is all about knowing what search engines want from sites like yours.
Here are four tips that are sure to boost your traffic in the coming year.
1. Blog More
While most people familiar with SEO realize the power of blogging, most bloggers don’t realize how important longer blogs are. Even if you can’t turn every subject into a 20,000 ebook, you should try to get as much as you can out of your posts. The ideal post is going to be 1,000 words or longer, with 2,000 being a little closer to the figure that Google seems to privilege the most.
When your customers are using search engines, they’re either looking for specific products and services online or for the answer to a question. The purpose of your blog posts should be to answer the most commonly asked questions about products and services in your industry. With your blog posts, you can explain how things in your industry work and offer your own products and services as the solution to their problems.
SEO experts are pushing their clients to write longer blog posts. They should have several links contained in them to link back to your other posts. You should also only have active links to reputable sources for anything else.
Long blog posts aren’t going to instantly boost traffic to your site. However, you’ll see that your blog posts are going to keep people on your page for longer. This will go to enhance your ranking as the longer you have people sticking around your site, the more reputable your site is going to seem.
2. Keep Old Content Relevant
If you’ve got some blog posts that have performed well in the past and are still relevant, don’t rely on them to get you more traffic all on their own. They need help if you want to ensure that they keep getting traffic over time. If you wrote about the best ways to optimize your site for mobile, things have probably changed.
When this is the case, you should update your article. Perhaps there are new techniques that make life easier when optimizing a site for mobile devices or mobile searches. If there is a new device or a new phone release that’s changed the game, then you should write all about that.
For instance, when 5G becomes the standard soon enough, you’ll find that more articles about data transfer and communication will be irrelevant. So many different types of devices will be networked that whole product lines will become obsolete.
You don’t want to go through the trouble of writing a whole bunch of brand new articles to address what’s going on in the industry. You could punch up the headline, add a few extra points, and even swap out photos to make it more relevant and SEO-friendly. If you can update an article to make the content fresh in just a few minutes, you could get more life out of your best-performing articles.
3. Get Better Backlinks
If you get linked to from a site that has higher domain authority than you have, that’s a boost to your profile. The credibility of your site and your content goes up and you can start to get an edge ahead of your competitors. The higher the quality of your backlinks are, the more reliable you’re going to seem in the eyes of both search engines and visitors.
If you get a huge number of high-quality backlinks, you’re likely to get a much higher ranking in search engines. This is one of the most challenging things to do but that’s sort of what makes it so valuable. If you’re able to get the New York Times or Wired to name you as a source, it means you’re doing something right.
This is going to impact your SEO score directly and bring you up in your rankings.
One of the best ways to build your profile is through the hard work of guest blogging or collaborating with social media influencers. If you can get your writing posted to Forbes or the Huffington Post, link back to your site and you’ll find that your profile will climb. Since these are sites that allow people to submit writing and content but still hold a positive cachet in the mind of reads, it’s a win-win.
If a spam website links back to you, beware. This could seriously damage your domain authority if you don’t have enough other websites to hold you up. You need to focus on high-quality links.
4. Research Keywords Better
Anyone who knows the direction SEO is headed will start talking your ear off about virtual assistants like Alexa and Siri. They’ll talk all about how natural language search is dominating the industry. You might get irritated with them because you know all of this but if you’re not putting it into effect, you should be most irritated with yourself.
You need to be researching long-tail keywords that make sense for your products and services. No matter what industry you’re in, there are people looking for products and services like yours. Instead of listing terms like “plumbing”, “Boston”, and “emergency”, try things like “find an emergency plumber in Boston”.
The more specific your keywords are, the more impact they’ll have.
SEO Techniques Take Diligence
The only drawback of the most powerful SEO techniques is that you have to keep putting them into practice post after post, page after page. Every time you expand your site, add a new post, or go onto social media, you need to think about every character you add. Even when you’re writing emails to your clients, you have to be economical with your language.
To really make a splash on search engines, follow our checklist for local SEO techniques.