Marketing a business, no matter how large or small, is a huge undertaking. Between writing content, building a brand, sending emails, and keeping your social media feeds updated, it seems like the work never ends! But marketing automation makes it automatic.
You’re going to need a lot more than 24 hours in a day if you want to get everything on your marketing to-do list done. Unless you take advantage of automation, that is.
Read on to learn about some of the greatest benefits of marketing automation and how it can save you time while helping your business prosper.
How Does Marketing Automation Work?
Marketing automation is a method of using specially designed software programs to complete marketing tasks without any manual effort. These tasks can include campaign management, customer segmentation, and content scheduling.
Marketing automation is a broad topic. To narrow it down a bit, let’s go through seven specific ways it can help your business thrive.
1. Eliminate Repetitive Tasks
The number one reason to give automation a try is how easy it makes getting rid of mundane, repetitive tasks. Publishing blogs, updating your social media feeds, and sending out emails to your subscriber lists all take up valuable time that could be better spent elsewhere.
With the right automation tools, you no longer have to waste time publishing each individual piece of content or adding client appointments to your calendar. Why not use all that time you saved to stay up-to-date on this year’s digital marketing trends?
2. Gather Better Customer Analytics
Automation tools often come as a part of a customer relationship management (CRM) software suite. You can use these tools to integrate your various business networks and gather valuable customer metrics across all of them at once.
For example, you can use data from your email list, like open rates and click-through-rates, to optimize your subject lines. You can also use push notifications on mobile apps to perfect your CTAs through a/b testing.
The sky’s the limit—all you have to do is decide what metrics matter to your business. Then you can set up your CRM to automatically track and report them in one convenient location.
3. Improve Efficiency
Let’s face it—marketing professionals (and those who’ve had marketing thrust upon them) are often spread too thin. There’s no way that one person, or even a small team, can keep track of a fully fleshed-out content and marketing strategy.
Think for a moment about how much time it takes to stop in the middle of a task and upload a post to social media two or three times per day. While it may not seem like much at the moment, the time adds up quickly. In fact, automating your social media posts and advertisements can save you a whopping 6 hours per week.
Pre-scheduling posts ups efficiency by eliminating these small interruptions. It also allows you to work on your content in batches and schedule things out weeks or months in advance.
4. Increase Personalization
Personalization has been called “the key to online marketing success.” And for good reason—it’s the best way for your brand to stand out from the “mass-production” crowd. Unfortunately, this strategy can be far too time-consuming to be realistic.
Wouldn’t it be great if you could provide a personalized experience to everyone that visited your site or signed up for your email list? With the power of automation, you actually can.
Consider using your automation tools to set up a series of emails that recommend content similar to that which your customers have recently interacted with. This encourages them to continue interacting with your content, moving them ever closer to a conversion.
5. Maximize Your Consistency
It’s important to keep your brand front-of-mind in your customers’ everyday lives. One of the best ways to do this is with consistently scheduled contact.
Setting up an email, blog post, or YouTube video to go live at the same time each week gives your clients something to look forward to and helps to ensure they remember your product or service when they’re ready to buy.
6. Optimize Your Sales Funnel and Increase ROI
Many automation tools allow you to set up specialized email funnels that will send out messages based on activity and interest. Want to send a reminder message to people who have abandoned their shopping carts on your site? You can automate that.
Want to move someone along to the next phase of sales emails after they’ve made a purchase? You can automate that.
Want to send out special product offers to customers who have bought something similar in the past? You guessed it—you can automate that too!
When you automate your email marketing. You can walk each one of your customers through your sales funnel at their own pace—without any extra effort on your end. The result? The maximum financial return on a minimal investment.
7. Prioritize Sales Leads
Marketing automation doesn’t just help out the marketing department—the sales team will benefit too! By gathering detailed customer metrics, automation tools can take the guesswork out of deciding whether a lead is warm or cold.
To get started, you’ll need to come up with a set of criteria that will determine your “lead scoring”. Most tools rank customers on a scale of 1-5 and determine whether they’re marketing qualified or sales qualified leads. Marketing qualified leads will be taken through a nurturing campaign, while sales qualified leads will be sent on to the sales team.
You can also use automation software to rank your leads based on their likelihood of conversion and ensure timely follow-ups. According to a study from Harvard Business Review, leads are 60x more likely to convert if you follow up with them within 60 minutes as opposed to waiting for 24 hrs. So help out your sales team by setting them up with a follow-up message that can go out any time of day (or night).
Taking Advantage of the Benefits of Marketing Automation
These are only a few of the benefits of marketing automation for your business. Don’t wait any longer to take advantage of them!
If you’re not quite sure where to start, Accurate Web Solution can help. Contact us today and our experienced marketing professionals will work with you to set up a customized automation plan.