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Location based marketing

The Power of Location-based marketing for Local Businesses

Location-based marketing is a direct marketing strategy that uses a mobile device’s location to target users. Based on their current or previously visited sites, such as a city, a store, or a particular aisle in a store, you can alert the device’s owner about an offering from a nearby business.  Typically, location-based alerts are delivered …

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AI Skills for digital marketers

Will AI Be Able to Replace Digital Marketers in the Future?

With the introduction of numerous innovative software applications and intelligent tools, digital marketing use has been increasing. Digital marketers now have a very precision-based and sophisticated job to do thanks to the introduction of machine learning and artificial intelligence. Right now, the chance of losing the job of being a digital marketer is quite low …

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machine learning in digital marketing

Ways Machine Learning Can Boost Digital Marketing

A few decades ago, the idea of using artificial intelligence to succeed as a business would have been unbelievable. Things have changed since then and for better. Using machine learning in digital marketing is something many companies are starting to get involved with. It evidently shows that the quick advancements in technology can be beneficial …

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