AI Skills for digital marketers

Will AI Be Able to Replace Digital Marketers in the Future?

With the introduction of numerous innovative software applications and intelligent tools, digital marketing use has been increasing. Digital marketers now have a very precision-based and sophisticated job to do thanks to the introduction of machine learning and artificial intelligence. Right now, the chance of losing the job of being a digital marketer is quite low …

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machine learning in digital marketing

Ways Machine Learning Can Boost Digital Marketing

A few decades ago, the idea of using artificial intelligence to succeed as a business would have been unbelievable. Things have changed since then and for better. Using machine learning in digital marketing is something many companies are starting to get involved with. It evidently shows that the quick advancements in technology can be beneficial …

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Voice-search-on-the-go

Optimizing SEO for Voice Search

Voice search in digital marketing is gaining increased acceptance and more widespread usage every month, and if you’ve ever wondered how to rank in voice search, so you can capitalize on this runaway trend, the information below should give you a good head start. With the arrival of digital assistants like Siri in 2010, Alexa …

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website design

Designing for Dollars: The Top Website Design Tips for Higher Conversion Rates

Looking for a few website design tips to skyrocket your conversion rates? Did you know that your webpage load speeds have a dramatic effect on your conversion rates? As page load times increase from 1 second to 5 seconds, your visitor bounce rates increase 90%. That translates to twice as many visitors leaving your site …

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marketing automation trends

New Year, New Marketing Automation Trends: The Top Marketing Automation Trends of 2019

Casey’s General Stores have over 2000 locations throughout the central U.S. Starting a direct mail campaign used to take the company months of back and forth talks with each store. For months their managers and executives would wake up tired and still confused about their new marketing plan. Their twice-monthly newsletter had to be sent …

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