social media management

Famous on Insta: What Is Social Media Management and Why Do You Need It?

With the average small business spending around $75,000 a year on social media, it’s vital for you to make the most of every dollar. Small businesses who don’t understand what is social media management are sure to miss out. It is the most important and cost-effective way to connect. Your customers won’t just find you at random …

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digital marketing trends

Before the Ball Drops: Essential Digital Marketing Trends for 2019

No matter what kind of business you have, it’s crucial that you know how to market it in the digital age. Using the right digital marketing techniques will help you get new customers and conversions online. Digital marketing techniques and strategies are changing rapidly, so it’s important that you stay on top of the latest …

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Web Designer vs Web Developer: What’s the Difference

Did you know that there are about 1.8 billion websites as of January 2018? With this vast amount of websites, most don’t get any visitors. The competition is tight and many sites don’t survive, eventually becoming invisible and forgotten in the public eye. To stand out among the millions of sites, you’ll need a good designer and …

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A Beginner’s Guide to How Local SEO Strategies Can Grow Your Business

Struggling to get local traffic online? It’s not because you’ve run out of customers. 60% of small businesses still don’t have a website. The digital game is still wide open for local businesses. Getting more customers through your doors means you need to dive deeper into the local market than your competitors. To do that, you need …

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Do You Really Need to Buy SEO Services? 6 Signs It’s Time to Hire an SEO Strategist

Think you don’t need search engine optimization in order to succeed? Think again. Over one billion people use Google on a monthly basis. As a result, the right SEO strategy can drive traffic to your website while encouraging customers and improving your sales funnel. Of course, setting up the right strategy isn’t always as easy as it …

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What Does Automated Mean? A Beginner’s Guide to Marketing Automation

Marketing is essential for all businesses. But it’s hard for one marketing professional or even a team to handle every aspect required in a marketing campaign. This is where marketing automation comes in. Marketing automation may seem confusing. But sooner or later, it will be the standard in the marketing industry. Once you get your …

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How To Choose The Right SEO Strategist For Your Business

Blackhat techniques like keyword stuffing dominated the early days of SEO. It was a very Wild West approach with few restrictions and no obvious sheriff in sight. The world of SEO is in a much different place these days. Major search engine updates make most of the techniques non-starters. Websites which attempt them receive merciless punishment. The …

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5 Tried and True Standards for Successful PPC Campaign Management

Perfecting your PPC campaign strategy is the first step toward marketing growth. PPC, or pay-per-click, is a type of advertising that can help you attract a targeted audience to your website and your products. People that find your site through a PPC ad are more likely to purchase than the average person. But PPC advertising …

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