Marketing Automation

AI Skills for digital marketers

Will AI Be Able to Replace Digital Marketers in the Future?

With the introduction of numerous innovative software applications and intelligent tools, digital marketing use has been increasing. Digital marketers now have a very precision-based and sophisticated job to do thanks to the introduction of machine learning and artificial intelligence. Right now, the chance of losing the job of being a digital marketer is quite low …

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marketing automation trends

New Year, New Marketing Automation Trends: The Top Marketing Automation Trends of 2019

Casey’s General Stores have over 2000 locations throughout the central U.S. Starting a direct mail campaign used to take the company months of back and forth talks with each store. For months their managers and executives would wake up tired and still confused about their new marketing plan. Their twice-monthly newsletter had to be sent …

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What Does Automated Mean? A Beginner’s Guide to Marketing Automation

Marketing is essential for all businesses. But it’s hard for one marketing professional or even a team to handle every aspect required in a marketing campaign. This is where marketing automation comes in. Marketing automation may seem confusing. But sooner or later, it will be the standard in the marketing industry. Once you get your …

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