website design

Designing for Dollars: The Top Website Design Tips for Higher Conversion Rates

Looking for a few website design tips to skyrocket your conversion rates?

Did you know that your webpage load speeds have a dramatic effect on your conversion rates? As page load times increase from 1 second to 5 seconds, your visitor bounce rates increase 90%. That translates to twice as many visitors leaving your site before they ever lay eyes on it.

And it happens just because your page loads too slowly.

It’s also relatively simple to fix. Are you ready to find out how?

Excellent. Then get ready to dive in.

The sections below detail the most useful web design tips you can implement to boost your conversion rates.

When you’re ready for your website to finally take off, read on.

A Website Design Built for Speed

When you create a website in 2019, you must build it for mobile devices.

Why?

Because as of this year, more people run online searches with their mobile devices than their desktops. If you don’t build your site for mobile devices, you may be discouraging half your customers. Let us explain why.

Building a website for mobile devices is more difficult than designing one for desktops.

On average, the bandwidth for mobile devices is much narrower than that of desktops. The computational speed is also slower on mobile devices, and the screen size is much smaller.

What does all this mean for you?

It means you must build your site with a responsive theme. One which automatically adjusts to accommodate either desktops or mobile devices. It also means you need to reduce your file sizes so smartphones and tablets can load them faster.

The easiest way to shrink your files is to decrease the resolution and size of the images on your site using an Image compression tool. Keep them below 1 megabyte.

Also, think about reducing the total number of images on your site.

If you’re running a video, you can decrease the resolution and length. You can even take out the sound.

If you built your site using a template, you may want to try a different one.

Some WordPress templates, for instance, have bloated code. Much of the code isn’t even used on mobile devices, but they’re still required to download the code to render the page.

Find a template built for speed on mobile devices. Then, you won’t be losing prospects before they even see your site.

Increase Your White Space

White space is the space between elements on your page. It’s also called negative space. When you increase the white space on your page, you make it easier to read, especially on mobile devices.

Items grouped too close together overwhelm the eyes and make your visitors more likely to click away.

Use padding and margins to increase the space between your copy, images, and other elements. You can even create shorter paragraphs and greater distance between lines of text.

Reduce Choices

Hicks Law has been around since the 1950s. It says that them more choices a person has to pick from, the longer it takes them to choose. This concept is crucial when you design your site.

To take advantage of this powerful strategy, get rid of some of the elements on your page. If you have twelve links in your navigation bar, get rid of eight. Better yet, get rid of the navigation bar altogether and transform it into a landing page.

If you have multiple plans available for purchase, only offer 1 on any single page. A more advanced trick is to offer 3 choices, 2 of which are relatively close in price. The third is much more expensive than the other two.

Then, highlight the button of the choice you want consumers to purchase.

Be Consistent

Distractions kill conversions. If you want visitors to take a specific action on your site, you can’t introduce elements that divert their attention. That includes images, videos, graphs, text, and testimonials.

Get rid of anything that doesn’t lead your visitor to act. Things like inconsistent branding and bizarre color schemes can be just as befuddling. Tighten up your site and make it consistent throughout.

Use Colors to Your Advantage

Each year, the newest digital marketing trends suggest different strategies for advertising, page builds, and color schemes. As far as colors go, it’s less important to keep up with the trends. It’s more important to focus on your goals and build your pallets accordingly.

The human brain is built to react emotionally to colors. Though it’s not a perfect system, the majority of people in a given geography react similarly to any given color.

For instance, North Americans tend to find light blue relaxing and equate it to trust.

Pick color themes that support your goal for the page. And use contrast to make the important elements, like buttons, stick out.

Put Testimonials in the Right Spot

Social proof (such as testimonials, awards, certifications, and the like) is meant to support your point, not prove it. Throwing up an entire page full or testimonials is useless. The average user has no interest in reading them. Use them sparingly.

Instead, use social proof to nudge a visitor who’s already on the fence. A visitor who is already thinking about taking action. The best spot to place your testimonials is near your buttons, forms, or phone numbers.

Stick them wherever you have a call-to-action but use them sparingly.

Use Smiling Human Faces

Faces have been proven to elicit emotional responses. Smiling faces, in particular, tend to increase interest, happiness, and excitement. Use such faces to get your visitors in a positive, energetic mood.

It’ll make them optimistic and more likely to take action. That’s the perfect combination to help increase your conversion rates.

What’s Next?

Website design tricks can certainly boost your conversion rates, but other strategies can be as important.

Do you want more people signing up on your email list, calling your helpline, and buying your products?

Then make sure you dial in your SEO and build a bulletproof marketing strategy as well.

If you want to learn more tips and tricks, come browse our inspirational library full of other web design articles. So long and good luck!

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