Find Your Niche With Marketing Automation
You’ve heard of a “Jack of All Trades.” The truth is, Jack is overrated. He gets tons of credit for being skilled in so many areas, but no one ever questions the depth of his specialization in anything.
According to Entrepreneur.com, it’s about targeting “a portion of a market that you’ve identi ed as having some special characteristic and that’s worth marketing to.” So while your share of the entire market will drop, your share of that niche market will most likely increase as your focus becomes more narrow and your content becomes more relevant to
your audience. In fact, small and crowded niche markets are often just as competitive – and sometimes more so – than their larger counterparts. So it’s critical to do everything you can to not only be an expert in your eld, but to understand exactly how your o ering meets the needs of your target market better than any of your competitors can.
What makes for a good niche?
- It works with your long-term vision to get you and your business where you want to be.
- It’s centered around something that people want/need, to ensure you’ll always have a solid customer base.
- It’s the “only game in town,” meaning that you own the vertical, because you’re the best at what you do and people trust you.
- It has a strong foundation but with room to evolve, so you can develop additional revenue streams as you see t, while always retaining your core business approach.
All of this sounds fine and dandy, but how do you actually go about doing any of it?
The answer lies in marketing automation, which provides you with the tools to see who you’re working with, what their needs are, what’s working and what’s not. You can track the success of various campaigns to see which ones have worked for which types of businesses, and that way you can begin to define your niche.
According to Forrester - 58% of top-performing companies, where marketing contributes more than half of the sales pipeline have adopted marketing automation